Sony launches Bravia X90L TV series in India: Price, specifications

Sony has launched the Bravia XR X90L TV series in India. TVs come in three sizes: 55 inches, 65 inches, and 75 inches. They have Ultra-HD displays that support HDR content. The TV is powered by the next-generation XR Cognitive Processor.

Sony Bravia XR X90L price
The 55-inch variant (XR-55X90L) of the Sony Bravia XR X90L series is priced at Rs 1,39,990 and the 65-inch variant (XR-65X90L) is priced at Rs 1,79,990. Pricing for the 75-inch model has yet to be announced. The TV will be available at Sony Center stores, major electronics stores and online retailers. Sony is offering a combo deal for the Bravia TV with PS5 game console. Consumers can enjoy discounts of up to Rs 24,000 when purchasing a PS5 combo with any Bravia TV from the FY23 XR range. Offer starts July 1 and is valid until stocks last.

Specifications Sony Bravia XR X90L
The Sony Bravia XR X90L TV series features a 4K UHD (3840 x 2160 pixels) LED display with Triluminos quantum dot technology. Besides supporting HDR content in Dolby Vision format, the TV also has IMAX Enhanced mode and Netflix Adaptive Calibrated mode. For sports content, the TV features XR Motion Clarity LED technology that ensures fast-paced action and sports movies are smooth, bright and clear.

When it comes to audio, the Bravia TV comes with XR sound positioning with Acoustic Multi Audio and XR Surround with 3D surround sound upscaling. Other audio features include XR Sound Position including an acoustically positioned tweeter, X-Balanced speakers with Dual Bass Reflex, XR Surround technology, and Bravia XR signal processing technology. The Sony Bravia XR-X90L runs on Android TV with the Google TV UI on top. It also benefits from PS5-related features like automatic recognition of the Bravia X90L series and selection of the best HDR settings for the TV. According to Sony, Auto HDR Tone Mapping will immediately optimize HDR settings during the initial setup of your PS5 console.

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